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Broadcasting Industry's Top Marketing Prize Names 2018 Winners
LAS VEGAS, June 28, 2018 /PRNewswire/ -- Television stations from Houston, Dallas, Chicago and Boston were some of the big winners Thursday at the 2018 PromaxBDA Awards at Station Summit, the annual celebration of the best marketing and promotion in the broadcasting industry.
TEGNA-owned KHOU Houston, NBCUniversal-owned KXAS Dallas, Tribune Broadcasting-owned WGN Chicago, and CBS-owned WBZ Boston led the winners list this year.
Other stations taking home multiple awards included Quebec-based Groupe TVA, Tribune Broadcasting-owned WPIX New York, TEGNA-owned stations KARE Minneapolis, WGRZ Buffalo, KXTV Sacramento, and KENS San Antonio.
The full list of winners can be found at: https://promax.tv/2018summitwinners
Mario Lopez, host of EXTRA, the EMMY-award winning entertainment news program, presided over Thursday's ceremony at The Mirage in Las Vegas.
The awards are handed out by PromaxBDA, the global trade association for the media marketing profession. The awards honor outstanding achievement in local broadcast marketing — the campaigns that build loyal viewership and create the local television brands that are vital partners in community life in cities and towns across North America.
Gold and Silver awards are handed out in categories honoring everything from the best Weather programming spot to the funniest promo. Work can be entered by individual stations, network in-house creative groups, or station groups and parent companies.
Veteran broadcast creative services and marketing executive Lee Minard was posthumously awarded the 2018 PromaxBDA Lifetime Achievement Award, the association's highest honor.
Minard, who died unexpectedly in November 2017, spent five decades in broadcast marketing, leading teams at stations from Dallas to Denver to New York. For nearly a decade he was the top creative services executive at CBS flagship WCBS New York.
The awards ceremony took place during the 8th Annual PromaxBDA Station Summit conference, the yearly meeting of local broadcast marketing and promotions executives, that was held June 25-29 at The Mirage in Las Vegas. More than 1,200 station managers and marketing executives from across North America gathered in Las Vegas to discuss the state of the local broadcasting industry, explore new best practices for marketing, and meet with their networks, syndicators, and station groups to prepare for a successful upcoming season.
PromaxBDA is the global member association for the entertainment marketing and design industry. PromaxBDA represents individuals working at the world's leading media brands, marketing and creative agencies, and content providers. Since 1956, PromaxBDA members have created the most relevant brands in pop culture, introduced generations of audiences to powerful entertainment content, and inspired passionate fandom. More at: promaxbda.org
About the PromaxBDA Awards
The PromaxBDA Awards are the global entertainment and media industry's premier celebration of outstanding achievement in marketing and design. Across eleven regional and global competitions, the PromaxBDA Awards honor the teams harnessing passionate fandom to drive audiences, create conversations, and build the biggest brands in entertainment and media.
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