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VIVA Entertainment Group CEO Provides Shareholder Update
MIAMI, January 11, 2018 /PRNewswire/ --
VIVA Entertainment Group, Inc. (OTTV) ("VIVA" or "the Company"), a distributor of Over-The-Top (OTT) IPTV content to consumers in a bundled subscription format, today released a company update from the Chief Executive Officer, Johnny Falcones, in which he discussed corporate strategy, revenue opportunities, and what investors can expect during the first half of 2018.
Mr. Falcones stated, "This past year we have been focusing on getting the best content agreements and the best user interface so that Viva Live TV can become the "go-to" media provider for the underserved communities in the United States and around the world. We have made tremendous strides over the year including our FlixFling and Oi2 Media agreements, both of which have significantly improved our media content and community outreach. I am now happy to announce that we have finished debugging the Flixfling media library interface and conducted beta testing. We expect that this content, which includes over 15,000 movies and live television streaming, will be available on Viva Live as soon as next week.
"We are also launching a DVR feature for Viva Live TV that we are targeting to be up and running the first week of February. This is a huge feature for users as we move towards becoming a "cut-the-cord" content provider. To that end, we are engaging a strong social media campaign across multiple platforms to promote Viva Live TV and encourage "cord cutters" to subscribe to Viva Live TV."
Addressing marketing further, Mr. Falcones added, "With Viva Live TV now reaching its potential as a "cut-the-cord" content provider, we are looking to rapidly expand our subscriber base. We currently have over 1,100 subscribers which, considering our marketing efforts thus far have been negligible, is commendable. But we are now embarking on a promotional venture with Spanish Broadcasting Systems, the largest Hispanic network in the USA, to promote and market Viva Live TV to the Hispanic audience on all of their radio stations and promotional platforms (digital and live events). This campaign model will be followed by a general market campaign. Commercials will be posted online featuring Hollywood star Luis Guzman and Latino Star Soleil J. Combined with our Oi2 partnership, we should reach a huge segment of our target audience.
"To further increase our subscriber base, we are rolling out a strategy with major media distributors and digital handlers to promote and market Viva Live TV in a "street guerrilla" campaign targeting the United States and Puerto Rico markets. This strategy has never been done before for OTT providers and we are excited by the potential.
"We will also be continuing Viva Live TV's strategy to be part of major media events with direct participation at the Gilberto Santa Rosa concert at Radio City Music Hall on February 3rd. This event is a fund raiser for Latino baseball super Star Carlos Beltran's charity foundation. We will also on participate in the February 2nd Gilberto Santa Rosa concert at the Allentown Pennsylvania Performing Arts Center."
"Finally, we just opened the new Viva Live TV headquarters in Long Island City, New York, where the Viva team will be running operations for the North East markets. The Hispanic market in the North East is a totally different demographic than what we have in Florida and other parts of the US an Latin America, with different tastes and media needs. Our New York office will enable us to better tailor our content and product to ensure that all of our subscribers have an exceptional experience with Viva Live."
About VIVA Entertainment Group, Inc.
VIVA Entertainment Group, Inc. is a global entertainment and technology company connecting content owners and video distributors to deliver premium content on any smart device with a screen. Viva is a service provider of an OTT system through which television services are delivered using the Internet protocol suite over a network such as the Internet, instead of being delivered through traditional terrestrial, satellite signal and cable television formats. Viva, your entertainment partner, provides subscribers access to the content they want anywhere, anytime. With a WiFi connection our customers can watch Live TV from around the world, TV shows, as well as movies on demand, Tele-video conference and many other interactive features. Independent and Major film studios, television networks, Telecoms, Cable Companies, and emerging ISPS partner with Viva for enhanced capabilities in multi-platform video distribution. The only true end-to-end provider of premium content technology services, VIVA looks to license and deliver to traditional and OTT video distributors across the world.
Safe Harbor Statement
This release contains forward-looking statements that are based upon current expectations or beliefs, as well as a number of assumptions about future events. Although we believe that the expectations reflected in the forward-looking statements and the assumptions upon which they are based are reasonable, we can give no assurance or guarantee that such expectations and assumptions will prove to have been correct. Forward-looking statements are generally identifiable by the use of words like "may," "will," "should," "could," "expect," "anticipate," "estimate," "believe," "intend," or "project" or the negative of these words or other variations on these words or comparable terminology. The reader is cautioned not to put undue reliance on these forward-looking statements, as these statements are subject to numerous factors and uncertainties, including but not limited to: adverse economic conditions, competition, adverse federal, state and local government regulation, international governmental regulation, inadequate capital, inability to carry out research, development and commercialization plans, loss or retirement of key executives and other specific risks. To the extent that statements in this press release are not strictly historical, including statements as to revenue projections, business strategy, outlook, objectives, future milestones, plans, intentions, goals, future financial conditions, events conditioned on stockholder or other approval, or otherwise as to future events, such statements are forward-looking, and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this release are subject to certain risks and uncertainties that could cause actual results to differ materially from the statements made. Readers are advised to review our filings with the Securities and Exchange Commission that can be accessed over the Internet at the SEC's website located at http://www.sec.gov.
Contact Tel: 347-681-1668
SOURCE VIVA Entertainment Group, Inc.
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